Victoria’s Secret Chiang Mai Grand Opening

Chiang Mai just welcomed another major international brand.

On September 26, 2026, Victoria’s Secret officially celebrated the grand opening of its new store at Central Chiang Mai, bringing one of the world’s most recognizable fashion and beauty names closer to shoppers in Northern Thailand.

For Chiang Mai, this opening feels like another sign of how quickly the city’s retail and lifestyle scene is changing. Over the past few years, more international brands have been expanding beyond Bangkok, and Central Chiang Mai has become one of the main places where locals, expats, and visitors can find global fashion, beauty, dining, and lifestyle brands under one roof.

The arrival of Victoria’s Secret is especially interesting because the brand has such strong recognition worldwide. Many people know Victoria’s Secret for its lingerie collections, but the brand is also very popular for fragrances, body care, sleepwear, accessories, beauty products, and gift sets.

For shoppers in Chiang Mai, having a Victoria’s Secret store locally makes things much easier. There is no longer the same need to wait for a Bangkok trip or search online just to see the products in person. Now customers can visit the store, explore the collections directly, try fragrances, compare products, and enjoy the full in-store experience.

The grand opening on September 26 brought extra attention to Central Chiang Mai and added another well-known international name to the mall’s retail lineup.

What I personally like about openings like this is that they show how Chiang Mai continues to develop as more than just a tourism city. The city is becoming a stronger lifestyle and shopping destination as well, with more international brands recognizing the growing local market.

Central Chiang Mai already attracts a wide mix of visitors, including local families, tourists, expats, students, and shoppers from across Northern Thailand. Adding Victoria’s Secret gives people another reason to visit the mall, especially those interested in fashion, beauty, fragrances, and international brands.

Inside the store, customers can expect the familiar Victoria’s Secret style and atmosphere, with a focus on beauty, femininity, gifting, and the brand’s signature product lines.

For anyone who enjoys Victoria’s Secret fragrances or beauty collections, the new Chiang Mai location should be especially convenient. It is also a useful option when looking for gifts, seasonal collections, or something that previously might have required ordering online.

Victoria’s Secret Chiang Mai

Grand Opening: September 26, 2026
Location: Central Chiang Mai
City: Chiang Mai, Thailand

The opening of Victoria’s Secret may seem like just another new store, but for Chiang Mai it is part of a bigger trend. More international brands are entering the Northern Thailand market, giving residents and visitors more choice while making Chiang Mai feel increasingly connected to the global retail scene.

And for anyone who has been waiting for Victoria’s Secret to finally arrive in Chiang Mai — now you can visit it right here at Central Chiang Mai.

Special thanks for the photo material by @cassandra_wild__